Brian's blog

EV SSL Certificates

EV SSL Certificates
These certs go to eleven.

There is a new type of SLL certificate on the block. The Extended Validation SSL Certificate has been developed by Verisign as a way to increase consumer confidence while shopping online. The EV SSL certificates are expensive and getting one requires additional paperwork. Verisign provides a EV SSL cert for $1,299 for a year. Thawte and Geotrust offer the same cert for $899 per year. This is huge leap in cost when compared to the traditional 128-bit SSL certificates annual cost of around $150.

So what does this extra outlay of cash afford the small e-commerce business? The ability to have 256-bit encryption and more detailed store identity authentication visable to the customer (to stave off phishing). Plus, customers using IE7 will have their address bar turn green while shopping on your store. This is supposed to increase “your site visitor’s confidence.”