E-Commerce

50 Tips To Increase eCommerce Sales Conversion

Here are the first of 50 tips to help increase your ecommerce conversion rate. If you apply these tips, your conversion rate WILL increase. Everyone of the conversion tips have been applied and proven successful in my online stores.

Tip Number 1: Include Company Established Date in Header

3DCart Shopping Cart Review

3dCart Awards:

This shopping cart solution is on the move. 3dCart offers a full featured ASP solution with a SEO friendly html mode. Store design is flexible and highly customizable. Merchants are buzzing about this shopping cart solution. We think 3dCart can compete with MonsterCommerce and Volusion as the top ASP hosted cart solution on the market.

Merchants Reviews of Volusion:

The Bests things about 3dCart are:

"After giving Volusion a whirl for a few months (not yet live), I just see a whole lot more on 3DCart along with a much friendlier admin."

BigCommerce is now PCI Complaint

BigCommerce is now PCI complaint according to their blog dated 1/27/11. The stampeding sound you hear are Volusion's disgruntled customers running for the door. I fear they may end up wedged in BigCommerce's front door ala the Three Stooges.

http://www.bigcommerce.com/ecommerce-blog/bigcommerce-is-now-pci-compliant/

Shared Server Killing Your Sales?

How many stores do you share a server with?

If you use a hosted shopping cart solution and don’t pay for a dedicated web server, then you’ll end up sharing space on a web server with other stores. This is fine and dandy as long as the server is balanced and there isn’t a resource hog sappy server resources away from your store. This happened to me years ago with a store I had on MonsterCommerce. My store ended up being moved 2-3 times and being issued a new IP w/ each shuffle. It was a pain in the neck to say the least.

As a online merchant, you should know how many stores are on your web server. Too many is a bad thing. How will you know if you’re sharing a server with either too many stores or resource hog? Things will get laggy and response time will plummet. This results in unhappy customers and a diminished sales conversion rates.

Volusion Version 5 Feature List

Volusion V5: Worth The Wait


Get your products in Google Base! "Google Product Search" to replace Froogle

Have you taken the time to upload your products into Google Base? If not, what are you waiting for? While http://www.google.com/products currently still points to Froogle, CNET reports that Google Product Search will soon replace Froogle.

Still not convinced? In a recent WebProNews video interview, Vanessa Fox of Google Webmaster Tools and Rand Fishkin, CEO of SEOmoz, briefly discuss Google Base (and much more):

SEO Tool Box: Every Merchant Needs One

SEO should be a primary focus of all online merchants. You really need to grasp the basics of optimizing your store so you can capitalize on increase traffic and exposure. SEO can be very complicated and people make it their life’s work. Merchants don’t have to be experts – just know enough to keep their stores in good search engine placement. What merchants need is a SEO blueprint for their store and a good SEO toolbox to draw upon.

In terms of blueprint, there are three tenants of SEO for the online merchant are:

1. Use a good shopping cart solution that IS search engine friendly.

3dCart Importing Tools. Switching carts has never been easier.

Moving to a new cart can be a real pain in the neck. I’ve done it enough not to want to do it again. That said, if I were looking to move to a new solution - I’d make sure that the new carts has the importing tools to make the process as easy as possible.

I moved stores from MonsterCommerce to InstanteStore, Volusion and 3dCart. Of the three, 3dCart offered the easiest importing of my existing data. Volusion came in second but I had to reformat all my product images to get them to work with Volusion’s naming convention. Once that was done, everything else was a breeze.

3dCart was a walk in the park comparatively. The importing tool is powerful yet surprisingly easy to use. Order data was the hardest thing to move because of the different formatting of product data. 3dCart has since made this process a whole lot easier, especially when moving from MonsterCommerce. 3dCart can now import all your orders, customers, categories and products right from your dataport file right into a 3dCart store. This makes your move much easier and saves you hours of time.

Abandoned Shopping Carts and Sales Conversion

Abandoned Shopping Carts and Sales Conversion

Tracking sales conversion and head problems off at the pass.

One of the key objectives when selling online is increasing and maintaining a high conversion rate. This is second only to driving traffic to your site. Why? Because once the traffic is there, you want to convert it to sales. This converting traffic to sales is called a conversion rate.

The average conversion rate for a store is 2%. This can vary greatly depending on your industry and cost points but it’s a good number for most online sellers. To get this rate, you take the number of sales over a certain period and divide it by the amount of site visitors over this same time period. The higher the percentage the better.

Hosted Shopping Cart or DIY Cart?

Hosted Cart Solutions vs. Do-It- Yourself (DIY) Shopping Carts

If you planning on launching an online store, you’ll need a shopping cart. When it comes to shopping cart solutions, you basically have two choices; a hosted shopping cart solution or using a do-it-yourself solution. How do you decide which type of solution to use for your online store? Here’s some pointers.

Hosted cart solutions provided you with everything you need to open an online store (minus a merchant account). This includes hosting, software, updated and security. Examples of hosted shopping carts include the following: