SEO

Search Engine Optimization

Link Building For Your Store Brain Dump

Link Building Brain Dump

Here's a list of link building ideas and rules of thumb for store. I'll update as I think of ideas. Got any of your own? Drop them in the comments below and I'll add them to the master list.

  • Some blog and forums that have NoFollow for links. Only Google uses the nofollow attribute. Post anyway. Let the other SEs index the links. Google is the largest but not the only show in town. Bring something to the table and add links in posts or sigs. Never spam.
  • SEO Tip for Merchants – Domain Age

    The Importantace of Domain Age

    SEO (search engine optimization) is the most important area of concern for most merchants. Succeeding in SEO campaigns makes product sourcing, customer service and order fulfillment look like mere child’s play. However, if you focus on SEO and maintain a consistent (and constant) marketing campaign, the payoff can be huge.

    SEO efforts need to start before you even open your store. This brings me to the first SEO tip for merchants: domain name.

    New merchants tend to focus heavily on having a domain name that is crock full of keywords, describes what the store sells and is easy for customers to remember. All of these are good ideas but one key component is missing, domain age.

    SEO Tool Box: Every Merchant Needs One

    SEO should be a primary focus of all online merchants. You really need to grasp the basics of optimizing your store so you can capitalize on increase traffic and exposure. SEO can be very complicated and people make it their life’s work. Merchants don’t have to be experts – just know enough to keep their stores in good search engine placement. What merchants need is a SEO blueprint for their store and a good SEO toolbox to draw upon.

    In terms of blueprint, there are three tenants of SEO for the online merchant are:

    1. Use a good shopping cart solution that IS search engine friendly.

    AJAX and SEO

    AJAX offers a huge leap in functionality for an online store. By dynamically inserting information into the page without the need to click, AJAX can make the shipping and checkout process a lot smoother from the customer perspective. This smoother transaction process can improve your store’s conversion rate and reduce load on your support line. AJAX is also great at rendering store data on the back end too (as 3dCart’s shopping cart solution proves). As with all new web technologies, a merchant must factor in any impact the technology will have on SEO (search engine optimization). Why? Any gains in an increased conversion rate can quickly be negated by loosing ranking in SERPs (search engine result pages).

    Google Sitemaps Made Easy by Hosted Carts

    Creating and maintaining a xml or txt Google sitemap for your store can be a huge time drain. Sure it’s worth it. Adding one will ensure that Google will have a detailed road map to crawl your site and make sure all your product pages are indexed . This is hugely important for newly launched stores.

    Two hosted cart solutions I use make it real easy to create and maintain a Google sitemap. Volusion and 3DCart automatically generate an asp page called (or something like) googlesitemap.asp. Its updated whenever you add a page or product to your store. You can then easily point Google to this page of regular downloading. Talk about easy. No more searching for third party tools or site to crawl your store in order to generate a site map.

    Search Engine Optimization and Online Stores

    Search Engine Optimization 101– Marketing Keywords on the Internet

    Build it and they will come. This famous line might apply to ball fields but not to web sites. Getting people to visit a web site takes a lot of work. Getting people to visit a site via a search engine when they are looking for something specific is even harder.

    This paper will review the process for basic search engine optimization (SEO henceforth). Covered are the basic components of marketing a site to attract specific traffic. These components include keywords, directories, back links and content.

    The first step in SEO is to define your keywords. For instance, Amazon.com’s keywords could include; books, online bookstore, etc. Careful thought should be placed in your keyword selection. This phase is the foundation to support all other SEO efforts. Fredrick Marckini in Keyword Selection - The Most Overlooked Element of Success, August 2002, Market Postion had this to say about keyword selection:

    MonsterCommerce’s SEO Catalog

    Years ago ASP carts were notorious for having long garbled URLs and bloated code. Both no-no’s when it comes to SEO (Search Engine Optimization). Some for the more forward thinking shopping cart solutions added a mod_rewrite to their product that translated the ASP garbled URLs and code into clean easy to read html. The result was unmistakable. The stores using these solutions rankings improved once the product pages were re-indexed by the major search engines.

    MonsterCommerce took a different approach. They allowed their clients the ability to generate a separate copy of their product catalog in html. MonsterCommerce called the feature the SEO catalog. The only problem is that the SEO catalog doesn’t rewrite/convert the asp page into html; rather it makes a copy of them in html. This is a dangerous thing to do in terms of SEO as the search engines frown upon duplicate content. A few merchants reported in our forum that they were penalized for using SEO catalog when some of their pages started to be deemed supplemental by Google. Not good.

    Search Engine Optimization Services

    Search Engine Optimization Services

    One of the reasons MonsterCommerce was snapped up by Network Solutions was reportedly for their SEO services. Network Solutions has been outsourcing this business function and it appears they thought it beneficial to add SEO services to their list of product offerings. The question I’d like to pose is this: What is the future of SEO services?

    From what I can gather, SEO service firms will soon go the way of buggy whip. Google is already dinging paid links, link farms and soon many of the other “techniques” that SEO service firms employ will also be sniffed out and punished by the major search engines. I believe the future of SEO services is not bright. Getting high rankings is, and always will be, contingent upon having unique information and a content rich site. Given this forecast, what will SEO service firms have to offer their clients? Content writing? Clean coding techniques? How and where to use basic html tags? There is only way one can pay for this simple instruction and that is overpay.