Online Store

Preventing Failed AVS Fund Holds for Debit Card and Check Cards

One of the biggest customer complaints we're seeing on our stores are fund holds due to failed AVS checks. Here's what happens:

1. A customer visits your store and attempts to make a purchase. The customer enters an address that does not match the billing address for the card. This fails address verification system (AVS) that most merchants use to detect and prevent fraud. The order doesn't progress past the store's payment gateway and does not turn into a sale.

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